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Falling Market Share Pushes GM to Restructure China Business for $5 Billion

Falling Market Share Pushes GM to Restructure China Business for $5 Billion
 

General Motors (GM) has announced plans to restructure its joint venture operations in China with SAIC Motor Corp., estimating the total cost of the initiative to exceed $5 billion. This restructuring, aimed at addressing challenges in the world’s largest auto market, will involve significant charges and writedowns, including plant closures and portfolio optimization.

 

Restructuring Details

According to GM’s recent federal filing, the automaker anticipates writing down the value of its Chinese joint-venture operations by $2.6 billion to $2.9 billion. An additional $2.7 billion will be allocated for restructuring costs, including the closure of factories and adjustments to its vehicle portfolio. These charges are expected to be recognized as non-cash, special item expenses during the fourth quarter of 2024.

GM stated that the restructuring is part of its broader effort to improve capital efficiency and cost discipline in China. The automaker emphasized its commitment to turning around its operations in the region to ensure long-term profitability and sustainability.

“As we have consistently said, we are focused on capital efficiency and cost discipline and have been working with SGM [Shanghai General Motors] to turn around the business in China,” GM said in a statement. “We are close to finalizing our restructuring plan with our partner, and we expect our results in China in 2025 to show year-over-year improvement.”

 

Challenges in the Chinese Market

Once a major profit engine for GM, its Chinese operations have faced mounting challenges over the past decade. Increased competition from government-backed domestic automakers, shifts in consumer preferences, and the rise of electric vehicles have eroded GM’s market position.

Since 2015, GM’s market share in China has declined sharply, falling from approximately 15% to 8.6% in 2023 — the lowest level since 2003. Equity income from GM’s Chinese operations has also seen a dramatic decline, plummeting 78.5% since peaking at over $2 billion in 2014.

The company’s U.S.-based brands, including Buick and Chevrolet, have experienced significant sales declines in China. However, GM’s joint venture models, which accounted for 60% of its 2.1 million vehicles sold in the country last year, have performed better.

 

Financial Implications

The restructuring charges will affect GM’s net income but will not impact its adjusted earnings before interest and taxes (EBIT), a critical metric for Wall Street analysts. GM noted that the joint venture has the ability to restructure without requiring new cash investments from the American automaker.

Despite the anticipated costs, GM remains optimistic about its future in China. The company expects its performance in the region to improve in 2025 as the restructuring plan takes effect.

 

A History of Losses

GM’s financial performance in China has deteriorated in recent years. It reported three consecutive quarterly losses in equity income from its Chinese operations in 2024, totaling $347 million. This includes a $137 million loss in the third quarter. Prior to this year, GM had only reported two quarterly losses in China since 2009 — one in early 2020 due to the COVID-19 pandemic and another in 2022.

 

Looking Ahead

GM’s restructuring efforts underscore the challenges facing foreign automakers in China, where domestic brands are increasingly dominating the market. By optimizing its operations and focusing on efficiency, GM aims to regain a competitive edge in a rapidly evolving automotive landscape.

 
 


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